Melbourne's unique cosmopolitan, sophistication and chic persona is attracting over 60,000 new residents a year to come and live (double that of Sydney’s growth). At this growth rate, it is predicted Melbourne will become the largest city in Australia by 2020. They’re primarily attracted to the inner-city urban living and lifestyle on offer.

With Australian housing affordability at an all time low, Gen X and Gen Y dictating new housing trends and the marketplace changing as consumers become more demanding, a new home landscape is forming in Melbourne.

A higher proportion of 20-somethings are renting, inner-city and city-fringe density has increased dramatically, apartments and warehouse living are  steadily growing in popularity, house and land packages become the most affordable option for young families seeking a home with the backyard and retirees are using their superannuation to invest in 2nd properties.

Enter…..MELBOURNE AT home….the new home lifestyle event for Melburnians.

The newly defined categories allow each audience to find what’s relevant for their lifestyle. It also allows them to navigate their way specifically to what interests them, giving them the impression that the event was designed with them in mind.

It’s a social event, with plenty of areas to relax, listen to music, socialize, eat, chill out, have a beer, or a glass of champagne.

It will have clear and separate marketing campaigns for the individual areas to address the differing markets and the way those markets consume media, as well as a mainstream campaign for the overall event.

 

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What a year for the award winning HIA Home Shows.

2007 was a fantastic year for the HIA Home Shows and we would like to thank you for being part of such a successful portfolio of events.

 

Feedback from the show’s which took place in Melbourne, Sydney, Brisbane and Adelaide was fantastic from exhibitors, sponsors and visitor alike. Not only did the Shows receive an abundance of visitors, look great and were good fun to be part of, they were also honoured in the exhibition industry’s excellence awards earlier this month.

 

Melbourne’s HIA Home Ideas Show won the much coveted award of Best Consumer Event of more than 10,000 square metres just pipping last year’s winner, the HIA Sydney Home Show, to the post.  

 

Another dmg world media home event was also honoured with an award. The Adelaide marketing team were celebrating for a second year running with the Adelaide Home and Garden Expo collecting the award for best Visitor Promotion Campaign for a Consumer Exhibition.

 

All in all it was a great night for dmg world media winning awards in 5 of the 6 categories in which we were nominated and we would like to express our gratitude to you, our exhibitors and partners for working with us to build such fantastic events. 

 

With such a successful year under our belts we really have something to celebrate over the festive season and we look forward to building on our success and producing great events in 2008. 

 

Bernadette Neumann and the HIA Home Show Teams